Frontiers Health is a gathering of digital health innovators designed to inspire, motivate and create new conversations around the future of healthcare transformation. The fourth annual conference was held November 13th-15th in Berlin and co-hosted by Healthware CEO and Frontiers Chairman Roberto Ascione, one of the originators of the event.
We were honoured to be a part of the conference again this year, by presenting our perspective on how HLS organizations can move along the path to modern marketing maturity. Modern marketing is a new approach to healthcare marketing, providing brands with the opportunity to influence customers with personal experiences that demonstrate an understanding of and caring for their personal needs. Co-presenting the workshop were David Windhausen, EVP and President of Intouch B2D and Ariel Salmang, Managing Director of Intouch International.
During the interactive workshop, attendees had the opportunity to honestly and anonymously assess their organisations’ current marketing health and readiness and to map a pathway to their own modern marketing maturity. Jointly, we explored the three main pillars of modern marketing and the opportunities arising from embracing them:
- – Data drives insights
- – Customer experience creates value
- – Application of technology brings experience to life
These three tenets empower life sciences organisations in their quest to successfully navigate the ever-changing landscape of healthcare marketing. They provide the tools for anticipating change, brought about by increased competition (even from the likes of Amazon and Google), and to scale for new product launch and support, customer expectations, and technology advancement.