“Putting the patient in the center of the system.” What are the best practices?


Are we not all working in healthcare, whatever our function, because we care about patients and put them first? And yet it is still a challenge for any structure or organization to become patient-centered, when it was not originally established in that way.

Frontiers Health will address this topic during the “Patient-Centricity” session organized by Denise Silber, Founder of Doctors 2.0 & You, and whose longstanding engagement in this area is well-known.

The Diversity of the Speakers: Denise Silber will be joined by a team of superstars, all working to improve healthcare for patients. They were born on three continents, bring seven nationalities to the table, and represent experience as patients, physicians, and managers in industry, start-ups, consulting.
The Interactivity of the Session After brief presentations of the speakers’ respective problem-solving activities in healthcare, the audience will be engaged in discussion and offered the opportunity to propose best practices.

We will hear from Benjamin Suhr (Coloplast) about patient-centricity practices in industry, from Hila Azadzoy (Ada Health) and Larisa Kryuchkova (Uvisio) about how start-ups are contributing to patient-centricity, from Raquel Correia about emergency medicine and general practice, from Anne Seubert (Brands and Places) and myself, Denise Silber (Doctors 2.0 & You) about how our services respectively in bar camps and clinician congresses promote the role of the patient.

Insights from the Speakers by alphabetical order

Hila Azadzoy (Ada Health) “We believe that the future of healthcare will be driven by the individual and there must be a shift in knowledge and power toward the ‘patient. By leveraging the power of technology with human medical expertise, Ada is enabling millions of people around the world to have actionable health insights at their fingertips- tailored to their needs, language, and regardless of location or resources.”

Raquel Correia (Physician) “The patient journey in the ER is one of a kind. Patients who have been in an ER could provide feedback and help design new pathways and improve care. Every healthcare worker should, in a way or another, experience the ER as a patient. There is nothing as powerful as that to be able to spot what can be improved.”

Larisa Kryuchkova (Uvisio) “As in any startup, there are ups and downs as we advance on the market. But I am totally inspired and re-assured, after the focus groups and interviews and, as well, the spontaneous conversations with patients, that my vision as a patient start-up founder makes sense and that we are creating something that will really help others. This is the best part of my work!”

Anne Seubert (Brands and Places) “We all know that to understand someone you have to listen closely. But if you really want to understand someone you have to go on eyelevel and walk a mile in their shoes. If you want to immerse in the patients perspective of living with a chronic condition and learn about how patients talk about, think about and feel about their condition a barcamp is the opportunity to listen, connect and foster community and collaborative wisdom amongst all of you. Ass the participants create the program it is relevant to each of them – and to you.”

Denise Silber (Doctors 2.0 & You) “We cannot underestimate the role of physicians in promoting patient-centricity. At Frontiers Health, I will speak of the importance of introducing “patient-includedness” at clinician congresses, and the work of Doctors 2.0 & You in this regard. These congresses are an important, little-used tool to bring about physician engagement as regards patient-centricity.”

Benjamin Suhr (Coloplast) “Coloplast was founded in 1954 on the basis of listening to a patient problem within Ostomy leading to development of the first adhesive ostomy bag. Since then patients, have been a core part of our product development bringing them in at different stages of development, and since the emergence of digital they are being brought even closer, and now also participate in developing our service offerings in Coloplast.”


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