Improving customer engagement strategies in the pharmaceutical industry is crucial for building strong relationships with healthcare professionals (HCPs) and patients.

In this session, a panel of experts will discuss four key areas – innovation and agility, digital transformation, customer-centricity and hybrid field force models – to level up your customer engagement strategy and drive greater business impact, script lift and brand value.

Speakers

James May, Global Media Lead EVERSANA INTOUCH [Moderator]
Dan Feldman, General Manager, Deployment Solutions, UK, Europe and APAC EVERSANA
Steven Kusmanto, Global Director, Digital & Customer Engagement Menarini 
Myles Lawless, Senior Director, Head of Digital and Omnichannel Marketing Corcept Therapeutics
Bram van Leeuwen, Global Digital Director Oncology Sanofi