An off-stage interview with Eugene Borukhovich, COO & Co-Founder, and Marina Borukhovich, CEO and founder, at YourCoach.Health.

This session made the case for why empathy, rapport, and behavior-change psychology must remain at the core of digital health. We heard how health coaches, trained in methods like the Transtheoretical Model and Motivational Interviewing, are leveraging AI to enhance - not replace - their human touch.