An off-stage interview with Moredreck Chibi, Public Health Innovation Lead at World Health Organization | Regional Office for Europe, and Chrys Herrera, Head of Health Equity and Access Realization at Merck KGaA.

In this plenary session, we heard from leading voices at the World Health Organization, the Finnish Ministry of Social Affairs and Health, and Merck KGaA, who are each reimagining how to design and fund health systems for long-term impact.

From Finland’s bold ambition to become the first country that spends more on prevention than on treatment, to the WHO’s work advancing public–private partnerships that drive systemic change, to Merck’s efforts to embed health equity across its innovation and commercial strategies, this conversation will challenge long-held assumptions about how value is defined—and who it serves.