Evolving role of medical affairs in healthcare launches
This episode explores the evolving landscape of healthcare launches, emphasizing the role of medical affairs, digital tools, AI, and strategic planning in bringing new therapies to market effectively. Guests Pam Bacon, a Global Medical Affairs and Clinical Development expert, and Harriet Painter, VP, MedComms EU at EVERSANA, share insights from their extensive experience in biotech and medical communications.
So whether you'll be joining us in Berlin or listening from somewhere else in the world, we're delighted to have you here.