Kate Casey is the Marketing Lead for Irish Life Wellbeing and the MyLife App. MyLife is a free health and wellbeing app from Irish Life, powered by Dacadoo technology. Kate’s role is to lead the adoption, scale and commercialization of the MyLife App and the Wellbeing business across partnerships, rewards, marketing communications and events. With considerable experience across Consulting, Fintech, Mobile Gaming and Health Tech, Kate has leveraged this expertise to build effective marketing strategies to scale MyLife to its largest user base to date.