Hokan, a seasoned leader with over 30 years of international experience in digital media and technology. He has a track record of launching and scaling innovative businesses across Europe and the US, from internet companies in the nineties, via mobile services to health tech. He operated as a Partner at Bauer Venture Partners (the corporate venture capital arm of the European media giant Bauer Media Group), where he managed Nordic and US investments and orchestrated major cross-border M&A deals, including the multi-billion kronor acquisition of Zmarta in 2016. Hokan serves as Chairman for the highly popular Swedish digital health and nutrition app of Lifesum, driving its strategic growth. Lifesum’s platform expansion seamlessly integrates wellness services like nutrition advice, food replacement, and biomarker tests to deliver real, personalized results. Hokan’s own transformative health journey—losing 40 pounds and reversing knee arthrosis—serves as a testament to Lifesum’s platform strategy and future potential. As Lifesum expands, driven by innovation, Hokan is proud to lead a company that truly works, making health goals not just possible, but within reach.