Davide Covello leads Global Digital Customer Engagement and Omni-Channel Strategy at MENARINI Group, playing a pivotal role in the company’s digital transformation. With over 12 years of experience across global brand management and digital innovation, Davide drives initiatives that enhance customer experience, optimize marketing effectiveness, and integrate digital health solutions into Menarini’s broader strategy. His work focuses on transforming customer engagement models through AI, GenAI, and data-driven technologies, fostering open innovation and advancing the company’s vision for a connected, patient-centered healthcare ecosystem. He is dedicated to launching new Digital Health Solutions and ensuring their seamless integration into the company's overall strategy. His expertise spans from elevating customer engagement to enhancing sales effectiveness, making him a dynamic leader in the evolving landscape of digital healthcare.